Rob Smith, an executive producer at LMI in London, said he was working with a team that was trying to come up with some video game concepts that would form the pillars of the LEGO Group’s efforts in gaming. It all started back in 1996 when LEGO Media International was just establishing itself. It’s also used by fans to empower their real-world building and augment fan-created games.
Today, LEGO Digital Designer – the modern incarnation of LEGO Creator – is used to help make LEGO movies, video games, and even to design toys. LEGO Creator was envisioned as the kickoff to a series of titles that would recreate the experience of playing with physical LEGO bricks, but in a digital world without real-world constraints like cost and storage.ĭespite being a ‘90s blue-sky idea, what LEGO Creator would become managed to overshadow even those grand plans.
One of the LEGO Group’s first ideas for a video game turned out to be its most enduring.
